Hello, I’m Irving,
a Mount Carmel Based media entrepreneur and creative.

Auriela was originally founded as a way to avoid the "starving artist" trope as my friends and I climbed our way through the film scene. You see, I have strange background: I'm a tech nerd with a B.S. in Computer Engineering, I am an award-winning filmmaker, and I love business/ entrepreneurship. Auriela was my way to monetize this unique set of skills to make a living while pursuing the hope of making big feature films-- my passion truly is found in visual storytelling.

The chaos of 2020 - 2022 years forced me to transform Auriela into a full service photo/ video studio as my wife and I fled NYC for... obvious reasons. In that exigent circumstance, I had to find some place for us to camp out while planning for a new future. That's when we found, and fell in love with, Mount Carmel, PA-- first with the beauty of the natural landscapes and quaint Victorian towns, and later with the people we've met here: our neighbors, leaders, business owners, and fellow traditional Catholics.

Today, Auriela continues to be the outward sign of my inward drive to create and innovate. My hope for Auriela is to foster a local culture in the arts (especially photography and film) by drawing upon the history this region has with stage performance, TV broadcasting, photography, and technology. There is so much hope here and I want to allow Auriela to grow into a force for beauty, commerce, and story from the fertile roots found here in the Coal Region. To all those who support this family business: thank you and God bless you!